(in Polish) Przedmioty kierunkowe do wyboru - studia I stopnia EP - moduł B (1*30h) (course group defined by Faculty of Economic Sciences)
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2024Z - Winter semester 2024/25 2024L - Summer semester 2024/25 2025Z - Winter semester 2025/26 2025L - Summer semester 2025/26 (there could be semester, trimester or one-year classes) |
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| 2400-ZEWW785 | n/a |
 
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Classes
Summer semester 2024/25
Groups
Brief description
The aim of this course is to provide enhanced knowledge allowing the participants to make the right marketing decisions in the organization and understand the key categories and processes in marketing management. |
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| 2400-ZEWW791 | n/a |
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Classes
Summer semester 2024/25
Groups
Brief description
(in Polish) Zamierzeniem konwersatorium jest zapoznanie uczestników z szybko rozwijającym się nurtem ekonomii – ekonomią behawioralną, której celem jest zrozumienie i pokazanie faktycznego zachowania uczestników życia gospodarczego – kupowania, oszczędzania, gospodarowania finansami, oceniania poziomu ryzyka, dokonywania wyborów w czasie. Uczeni, rozwijający ten nurt otrzymali ostatnio 6 Nagród Nobla w dziedzinie Ekonomii. W trakcie zajęć uczestnicy zapoznają się zarówno z tekstami teoretycznymi jak i wynikami eksperymentów i badań empirycznych wyborów ekonomicznych różnych grup społecznych. |
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| 2400-ZEWW793 |
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Classes
Winter semester 2024/25
Groups
Brief description
The aim of the course is to transfer knowledge and practice practical skills related to efficient communication, solving conflicts and negotiations. Negotiations will be presented as effective method of solving conflicts and group decision-making, requiring high level of communications skills. The students will learn and practice building negotiation strategies and using techniques of conducting negotiations, including socio-economic and cultural context of negotiations. In order to obtain the educational effects concerning students competences of participating in negotiation processes, workshops will take place during the classes, enabling students taking part in negotiation games. The assessment of these team games and the assessment of an essay written by the students individually will be the basis for obtaining the credit for the subject. |
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| 2400-ZEWW704 | n/a |
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Classes
Summer semester 2024/25
Groups
Brief description
The main objective of the course is to teach students the methodology of creating a strategy in a modern enterprise and to practice (during workshops) skills connected with it. The course has a joint formula of a lecture, discussion and workshops enabling students to teamwork on case studies. The case studies aim at training the competencies regarding methods, best and bad practices in strategy formulation and contain knowledge about environment analysis, organizational situation diagnosis, indicating mission and vision, defining strategic alternatives, using tools of strategic analysis for evalaution of strategic alternatives and choosing optimal strategy as well as identifying strategic risk. Students are evaluated upon their group work on case studies. |
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