Market Research

obowiązkowe

The aim of the course is to learn about different perspectives in the process of food production and distribution. Different perspectives of food production, development and distribution are presented by business practitioners. There are on site visits in companies as well as virtul trips. The practitioners are representatives of small, medium and large companies and institutions operating in the field of agriculture and food production.

The classes are a practical implication in the theory of management from new product development to business profitability. Innovation development is a key of discovery direction.

Benefit for students from the conducted classes:

1. A cross-sectional view of the agricultural and food industry

2. Getting to know the practical principles / models of business development from the level of various company representatives - from marketing through sales to overall management of the company

3. Getting inspiration for your research as part of your final master's thesis

4. meetings with business representatives – Q&A session

Within the course, a student can undertake internships. They replace part of the meetings within the course (or all of them, depending on the length of the internship and the student's involvement - the decision is made by the lecturer). ECTS credits earned for internships are included in the course points.

Basic Item:

EIT Food Strategy

https://www.eitfood.eu/media/documents/EIT_Food_Strategic_Agenda_2021-2027.pdf

EIT Food FutureFoodMakers

https://www.eitfood.eu/media/news-pdf/FutureFoodMakers_-_Menu_for_Change.pdf

Eurostar – Farms and farmland in the European Union – statistics

https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Farms_and_farmland_in_the_European_Union_-_statistics

EIT Food – Our Food our Food System

https://www.eitfood.eu/media/news-pdf/Our_Food%2C_Our_Food_System_-_EIT_Food_report_.pdf

Supplementary literature:

Lafley A.G., Charan R. (2008). The Game Changer: How You Can. Drive Revenue and Profit Growth with Innovation. New York: Crown Business.

Ulrich K.T., Eppinger S.T. (2012). Product Design and Development. New York: McGraw-Hill.

Pass without grade - personal reflection as a subjective point of view of the area of agriculture and food. Reflection on the EIT Food Strategy.

Short essay

700-1000 characters of personal reflection - answer the question:

Question?

What challenges I see for the agricultural and food industry, which I would like to deal with during research for my master's thesis. Why such a choice - what impact it can have on the strategic areas of EIT Food. https://www.eitfood.eu/media/documents/EIT_Food_Strategic_Agenda_2021-2027.pdf